Website Design Questionnaire

We're pumped to work with you. But first, we need to dig deep into your business, your customers, and your goals. This questionnaire helps us write killer copy and design a website that actually converts. Be honest, be specific, and don't hold back.

The Elevator Pitch (But Make It Good)

No fluff. Just the real deal. Example: "We design websites that turn visitors into buyers."
Get specific. Not "we help businesses grow" — tell us the actual pain point you fix.
Don't just say "good quality" or "great service." What makes you undeniably better?

The Dream Customer

Age, industry, job title, income level, location — paint us a picture of who they are.
What are they stressed about? What frustrates them? What problem are they desperately trying to solve?
What's the dream outcome they want? How will their life or business be different after working with you?
Example: "Too expensive," "Will it actually work?" "I've tried this before and it didn't work."

The "Why You?" Factor

Numbers, stats, testimonials, case studies — give us the proof that you deliver.
Years in business, certifications, media features, industry recognition — anything that builds trust.
People connect with stories. What's yours? What made you passionate about this?
Be honest. What do they do well? What do you do better?

The Ultimate Goal (The Conversion)

Example: Book a discovery call, buy a product, download a guide, sign up for a free trial.
Walk us through the next steps. Do they get an email? A phone call? Access to something?
Example: Join your email list, follow on social, read a blog post.

Brand Vibe & Personality

Example: Bold and confident, warm and approachable, edgy and rebellious, professional and trustworthy.
Casual or formal? Funny or serious? Inspirational or straightforward?
Example: Bold, innovative, trustworthy, fun, luxurious.
This helps us understand your aesthetic and messaging preferences.

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